The robot-to-human handoff.

Uber Eats
IDUS 215 · Spring 2026

A contextual-research client book on autonomous sidewalk food delivery. Twenty-two primary-research touchpoints across customers, restaurants, and pedestrians — distilled into an Ideal Experience and a set of strategic opportunities for Uber Eats.

Start with the introductionSkip to the Ideal Experience
Uber Eats sidewalk delivery robot illustration

Sections

Introduction
  • Executive summary
  • Project context
  • Stakeholder map
  • +2 more
Methodology
  • Approach
  • Sample & recruitment
  • Project timeline
  • +2 more
Analysis Framework
  • Coding scheme
  • Affinity diagram
  • Lextant framework
  • +1 more
Ideal Experience
  • Overview
  • I feel…
  • I am…
  • +2 more
Strategic Outputs
  • Personas
  • Opportunities
  • Next steps
Appendix
  • Research matrix
  • Source documents
  • References